Web traffic analysis shows that 78%-84% traffic to a website come from Search Engines, and 68%-72% searchers believe in Natural (unpaid or Organic) Search. Consumer Research shows that shoppers trust Search Results (41%) over Print Ads (10%) and TV Ads(9%). Social Networks, e.g. Facebook (over 68 millions unique visitors), Myspace (58 millions) Twitter (5 millions) also become a poweful area for marketing. Email marketing and Banner ads are also very cost-effective compare to offline marketing.
Placing ads on Inc, NYTimes, or CNN can cost fortune and is not an option for most companies. Online marketing, with much less expense and growing influence, has beome the better marketing choice for business.